"22X SHINIER HAIR IN JUST 1 WASH*: Clinically Tested shinier hair in just 1 wash! Say goodbye to dull hair and hello to shine! (*external lab test of shampoo vs non-conditioning shampoo) SHINY HAIR IN 3 MINUTES: This creamy, nourishing shampoo which is enhanced with coconut milk and peptides gives softer, shinier hair in just 3 minutes!. RESTORES HAIR MOISTURE AND ENHANCES SHINE: Coconut Milk which is rich in lipids (blend of fatty acids) is filled with vitamins & has a high affinity for hair proteins & because of its low molecular weight, it can penetrate the hair shaft and keeps hair healthy and moisturised. STRENGTHENS & SMOOTHENS HAIR: Peptides are short chains of amino acids which act as building blocks of proteins like keratin in the hair." NOTE : This product does not contain salicylic acid 22X SOFTER HAIR INSTANTLY: Clinically proven to make hair 22 times softer after just one wash. This hydrating shampoo for dry hair transforms rough, dry strands into silky, touchable softness. It boosts moisture and shine, leaving your hair nourished from the inside out.(Instrumental study at an independent, expert-graded lab; August 2023.) NOURISHING COCONUT MILK: Rich in Lauric Acid, vitamins (C, E, B1, B3, B5), and iron, Coconut Milk penetrates the hair to deeply hydrate and restore moisture, leaving hair soft, shiny, and irresistibly smooth. This moisturising shampoo for dry hair helps revive and soften rough, dry strands, improving manageability. PEPTIDE-POWERED: Peptides penetrate deep into the hair, enhancing softness and promoting moisture retention. These peptides, rich in amino acids, improve elasticity while protecting hair from damage, leaving it noticeably softer, smoother, and more manageable. Perfect for tackling dry and rough hair. pH BALANCED FOR SILKY SMOOTH HAIR: Formulated with the ideal pH, this hydrating shampoo aligns with your hair’s natural chemistry, reducing frizz, tangles, and cuticle damage. It hydrates and softens, leaving your hair perfectly smooth, shiny, and nourished. COMPLETE THE ROUTINE: For best results, use it with Coconut Milk & Peptides Conditioner, Hair Mask, and Serum to enhance hydration and softness. › See more product details Brand Generic Item Form Liquid Hair Type All Scent Coconut Age Range (Description) All Read Less