The thesis
India ships roughly $440B of merchandise a year and has no front door.
A buyer who wants to source from China has a known first move — a marketplace, not a directory. A buyer who wants to source from India googles around for an agent, scrolls a lead-generation directory, or waits for a trade-show follow-up. Every one of those paths ends the same way: an inquiry form, a phone call, and no visible price until someone gets back to you.
The fix is not another directory. It's a place to shop, with the trade mechanics that make an order real running underneath the browsing.
A buyer picks a product, a quantity, and a destination. The price they see is already landed — goods, freight, duty — not a factory-gate number they have to finish the math on themselves. Buying depth runs from a $200 sample to a full container on the same product page, same supplier, same specification. Split payment — a deposit that triggers production, a balance due at shipment — replaces the trust-on-faith that email and WhatsApp negotiation depends on today.
The beachhead is the corridor India already moves the most containers through daily — expanding to the other nine destinations shown at checkout as the supplier base and order volume justify it.